Viral marketing buzz occurs daily, in normal, unspectacular circumstances and when you
least anticipate it.
The grapevine, rumors, the whispers in your ear are what buzz is all about. Those little flecks
of information that individuals share over a cup of java….the outrageous occurrence that
somebody just saw and can’t wait to describe or the unbelievably cool product that a
acquaintance of a friend just purchased are the body and soul of buzz…and buzz marketing
or viral marketing, depending upon what you wish to call it.
We all recognize what a computer virus is. It spreads from one PC to another in the blink of
an eye. Now “Buzz” is the virus of promoting… it spreads to other buyers and has an
epidemic of sales of your product or service.
It may be that “e-mail this to an acquaintance” button that’s simply calling to you to click it, or
a pair of real (and really satisfied) lips whispering persuasive endorsements into receptive
ears; buzz marketing may transmit your business message at warp speed and do it at no
cost to you!
Discussion boards, blogs, e-mail lists and product review web sites are the conversations
that consumers have with each other and represent the biggest collection of word-or-mouth
or buzz advertising that’s ever existed.