Why is Pinterest So Powerful?
If you’re a marketer and you’re not on Pinterest, then you’re missing out on one of the
biggest and the most flexible/powerful platforms out there. Pinterest may not be quite as
big as Facebook in terms of pure users but it’s actually not as far behind as you might
think. What’s more, it has a ton of unique features that present excellent opportunities
for the savvy marketer.
The main problem that brands seem to have when it comes to Pinterest is that they
don’t see how they can get it to relate to them. Pinterest is very visual and creative, it’s
made up of images that people pin to their ‘boards’ and that others can then comment
on or ‘re-pin’. Thus it clearly lends itself to companies that have an artistic, trendy,
stylish or visual side. But how can this possibly be useful for a company that sells life
insurance? Or for a blogger who is promoting the ‘work online’ lifestyle?