E-Books are part of the new frontier of cyberspace. They are an entirely new
medium for sharing marketing information, ideas, techniques, and expert
knowledge. Each day the number of people accessing the Internet grows, causing
the exposure of your E-Book to increase incrementally. It’s obvious why
electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed
word to the dustbin of history. Books in print have their own special qualities and
merits, and the world would be diminished by their disappearance.
Having said that, let’s look at what makes E-Books so important and so unique.
· E-Books have certain abilities and qualities that other mediums
do not possess. For example, E-Books are fairly easy to produce, and
their production cost is inexpensive. Just think about it: you don’t need a
publisher, an agent, a printing press, offset film, ink, paper, or even a
distributor. You just need a great concept, the ability to write it or to hire a
writer, and the right software.
· Additionally, E-Books are easily and rapidly distributed online.
They are also easily updated; they do not require a second print run. All
you need is to go into your original creation and modify the text or
graphics. Because of this flexibility, E-Books can change and grow as fast
as you can type.
· E-Books are also immediately obtainable. You don’t have to go to a
bookstore or search through endless titles at an online bookstore. All you
have to do is download it from a website, and presto! It’s on your
computer, ready to be read.
· E-Books are interactive. This is one of the most unique and specific
qualities that E-Books offer. You can add surveys that need to be filled out,
order forms for customers to purchase your products or goods, sound and
video that draw your reader into the virtual world of your E-Book, even